Curiosity before certainty.
The best brief starts with a sharper question.
Food engineer × product marketer · Istanbul
I build the bridge between the delicious and the doable.
I turn market signals, technical possibilities and customer needs into products people can understand, teams can launch and businesses can grow.
01 / PracticeInsight → Prototype → Story → Launch
Hi, I’m Ebru.
PRODUCT STRATEGY✳FOOD INNOVATION✳CUSTOMER STORIES✳GO-TO-MARKET✳PRODUCT STRATEGY✳FOOD INNOVATION✳
02 / About
Food is emotional. Product work is operational. I like the messy, inventive space where both have to be true.
With a background in food engineering and a career in product marketing, I work across the full journey: spotting signals, shaping concepts, aligning technical and commercial teams, and making launches land.
My focus is patisserie, but my favorite problems are bigger than a single category: how do we make an idea desirable, feasible and unmistakably clear?
Clarity is a team sport.
R&D, Sales, Design and Regulatory need one shared story.
Launch is not the finish.
Real product learning begins when the market answers back.
03 / Work
Product thinking, with flour on its sleeves.
Currently an Assistant Product Manager at Puratos, specializing in patisserie while supporting ideas across the portfolio.
Now
Puratos · Aug 2023 → today
Assistant Product Manager
Owning the space between category insight, product development, packaging, positioning, customer presentation and launch coordination.
Signal
Find the tension behind the trend.
Shape
Turn possibility into a crisp concept.
Align
Give every team one useful brief.
Launch
Make the story travel—and learn.
04 / Field notes
Thinking in public.
01
A trend is not a product brief
Three moves that turn a loud market signal into a useful product question.
Read note ↗
02
The brief is a bridge, not a document
How a shared language keeps technical, commercial and creative teams moving together.
Read note ↗
03
Innovation days should make decisions move
A customer event becomes valuable when inspiration is designed to produce a next step.
Read note ↗
Have a deliciously complicated product problem?
Let’s make it clearer. ↗